theurbansquared™
est. 2007
welcome to hyper-local, existential real estate
we fixed all the real estate problems . . .
for Austin renters, buyers, agents, and sellers
Our only question is — what's your housing story?
the only thing we did was make real estate fun again
the new way
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In the 2000s, Urban Squared Realty defined what the brick & mortar, high-visibility, hyper-local real estate in Austin.Real estate is now redefined - a different media and global perspective and a more sophisticated real estate client that understand largely they're the agent.Overpaid and under experienced agency/brokerage is disintegrating as brokerages can't defend value having no mastery over media and unable to create leads - using platforms like Zillow to fill in the gap as the last days of the neighborhood brokerage have begun.The lending industry has modernized and pushed the LO (lending officer role) nearly into extinction. The legal industry has been changed by technology too with more attorney doing agency as more subcontractors become owners - point being - the real estate diaspora is more sophisticated than ever with more players competing for dwindling space.
The next evolution of service basis requires a 360-degree approach, experience and personnel: a more dynamic, locally, and value driven service model that's deep connective tissue between property strategy, market intelligence, financial and legal expertise, design curation, leasing, and media & marketing oversight.We have the most localized street-level market knowledge, executive experience, proprietary systems, such as our proprietary Urban Index Score™ which helps you understand which essential home needs you value to help you make a more precise decision based on your actual criteria and the R.A.V. E. Score™ - Real Area Value Economics and Value Score which will give you a dimensional picture of local value when choosing a lease or purchase + more proprietary systems on the brand that wrote the book on a full-service real estate perspective - a full service brokerage that pioneered leasing, residential urban powerhouse, and too many commercial leases and sales to list.From residential sales and leasing to STR, LTR, commercial property, experiential design, and strategic property turnover, our approach aligns the right expertise, positioning, and marketing with the actual needs of each client and asset.
We’re not rebuilding the traditional brokerage. We’re building your better home story.
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Different market, different approach and serviuce basis.
Austin is the rental capital of the world, the birthplace of STR's, and even the strange phenomenon of campus pre-leasing. So, in Austin, there are many considerations on how to best rent. where? how long? best deals? hidden locals only spots? Duplex? Apartment? Condo? house? What's the difference?
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Renting, especially in Austin takes a large amount of time from the sheer amount of rental options available but since the days of Antone’s being on 5th, and when there was only one Jo's coffee in the whole city, and before Oracle was on Riverside we've connected ne and old Austinites with secret rental spots, as well as all mainstream places with discounts and move-in specials.
* Utilize our exclusive IP the Urban Index Score ™ and get your free apartment appraisal to help you navigate the when and where of all aspects and areas of the Austin public, and private rental markets.
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History

since the oughts
What seemed like yesterday is now history. The rock bands and live music bravado that once filled the streets of Austin still linger, but the rhythm has shifted; more luxe, more options, and further from local gem that have GREAT price, location and build out. Once a college town, Austin has transformed into a major city, and now it's midway in its story of becoming one of the world’s most fascinating, talked-about metropolitan areas, boasting a uniquely dynamic economy and real estate landscape that's sought after by the globe.
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James hill started the urban squared realty concept in 2007 with one of the nation's first brokerages in a high-visibility retail space concepts. this allowed the brand to flourish during the economic downturn, growing unusually diverse and strong in all sectors of real estate in the urban core—leasing, residential sales, and commercial (leasing and sales).
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the brokerage became known for well-known, highly-style, hi-vis locations that were convenient and fun to meet and park at. Also the brand became experts at fixing all the typical pain points that plague renters, buyers, sellers, and investors in urban markets where options and opportunities move fast.
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Hill got his license January 1st 2003 after a bar shift buddy told him how leasing paid well and got your foot in the door of real estate. Hill surveyed the industry and Austin market for 3 years, gaining intense experience in leasing and sale, listening to client complaints and then using clients feedback to eliminate the manifold paint points in the real estate process. He saw two things: a poorly designed industry and two; clients didn't like the real estate process and this was mostly due to agent. Hill began conceptualizing a high design, client-story driven brand, and named it urban squared realty after he and his ex-partner were simply tired of trying to come up with names (and picked the most ridiculous one). Hill purchased a condo on Austin's, east side, on the water in 2008. Austin's east side was still untouched by developers and agents at this time, but Hill saw this was the only direction in the the city where it could expand to, everything else in the urban core was simply already developed. Hill contemplated a new design & tech forward, high-visibility HQ brand in Austin that helped clients not just in residential real estate, but leasing and commerical as well, moving many beloved local businesses. \\\\\\
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Austin is even quicker now with more production and packaging and the new rock stars beginning, the tech guys, the A.I. guys, the new developers, and still the coffee, bands, and musicians. Like the cosmic cowboy era of the World Armadillo Headquarters 70's era went 80's and digital, giving way to the SRV era, and then the Electric Lounge era—SXSW and ACL feeding the whole jam session. Now Austin is the shinning eclectic, tech city on the hill, still with style, music, and even cheap tacos legendary tacos when you know where to look.
founder /////// james hill
Real estate never felt like enough so James built theurbansquared.At the turn of the century, after playing every stage in Austin more than once Hill noticed after 15 years that he couldn't write music that paid the bills. Hill then found unexpected traction in real estate — turning a few urban leases and sales into growing Austin's largest, full-service real estate brokerage.By 2006, Hill launched Austin’s first high-visibility, full-service brokerage in a retail center on 515 South Congress — before the “SoCo” portmanteau existed. Hill and his teams connected over 3,500 clients with home and HQ's, from first-time buyers to #1-in-class global companies and high-profile, high-security clients needing apex market strategy, planning, and positioning.Tapped by the Austin Board of Realtors in 2015 to consult on MLS design after helping place most of Greystar’s public apartments on the private MLS, Hill shaped programs and IP that raised citywide leasing commissions and continue to influence the market.
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In 2016, he opened Dwellstronger — a creative space in a 130-year-old east side mansion, complete with mini ramp and Bowie mural — an unofficial link between downtown and Nland’s short-lived surf park.
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Then in early 2020, as COVID just started to become understood, Hill unplugged from Austin, relocating to LA - Point Dume, Malibu, and then later, Venice Beach.///////////////////////////////
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est. 2007
2026 © theurbansquared™ / all applicable rights reserved / urban index score™
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